I have so many feelings about this product that have no business trying to formulated into words (much less sentences).
Alas, I am beauty blogger hear me try.
This tube of primer came to me as a gift from Birchbox (along with four other things; two of which are full sized versions of products I already adore [bam, boom!]) because I won a competition they were hosting with theBalm; I was SO happy to hear that I had won a prize package and this was the first thing I wanted to try. I had yet to find a Holy Grail eyelid primer (while waiting for my package I had yet to try the NARS Pro Prime Smudgeproof Eyeshadow Base that I spoke about in my last empties video)...
DID YOU CATCH THE GLORIOUS USE OF PAST TENSE IN THAT SENTENCE?
I wish this primer was housed in Super Sailor Moon's Purity Chalice because it would only be appropriate but I'm sure theBalm ran into some copyright issues when they tried (because that's the first logical option over a squeezy tube, right? No? Oh...).
The heart shape this squeezed out into was coincidental and magical and fate.
theBalm's "PUT A LID ON IT..." Eyelid Primer is a 'nude' (aka light beige) color but turns completely clear once rubbed onto the lids. It's extremely soft and melts immediately into the skin so there's no dry-time-wait-around-hand-flapping (#makeupinstincts) and you can begin applying eyeshadows onto your lids straight away.
The only thing that really matters though (in my opinion) is the performance of the primer...
THE PROOF IS IN THE GLORIOUS PUDDING THAT IS BEFORE AND AFTER PHOTOS;
BEHOLD MY FABULOUS FRIENDS:
The first photo was taken around 9AM and the second was around 10PM (hence the need for a flash). That's over TWELVE HOURS of be-bopping around in the heat and humidity of Boston which you may have seen in my most recent VLOG.
theBalm isn't messing around folks; they produce products that make any makeup lover shed a glistening tear (or just flat out weep if you're an emotional mess like me).
Have you tried theBalm's "PUT A LID ON IT..." Eyelid Primer?
Love it? Hate it?
What's your Holy Grail eyelid primer (or are you still looking?)?
xoxo - Cassie