Saturday, December 15, 2012

ALMAY intense i-color liquid shadow + color primer: Swatches + Review!

Hi everyone!! 
I've got a quick minute here between real life obligations (my eyes are only just starting to de-dilate from the opthamologist this morning, I somehow managed to cook lasagna while half blind and Galileo trying to eat the delicacy that he thinks my toes are, and then I have to pop over to work this evening) so I thought I would share with you a little gem I recently picked up at Target!

It's not perfect but if you're on the lookout for a good eyelid primer you may want to give this one a go.
Take a jump for the usual details! :)

This liquid shadow + color primer comes in four different color selections based on eye color; I picked up the one for green eyes, not because I have green eyes (for the most part, I do) but because it's the only neutral color out of the bunch (and if you know me well enough by now you'll know I'm a sucker [read: putty in your hands] for a good neutral eye).

It's hard to describe the color of this one... it's not a true gold but it's not silver either so I'm just going to call it a sparkling champagne gold. 
Not satisfied?
Look at the swatches below and form your own description:

As you can see in the photos this primer is a bit of a shape shifter. It starts out as a nice, thick primer that adheres well to the skin but then turns a bit thin in consistency the more you sheer it out (which only takes a few swipes). 
I was scared with how thin it got because I figured that meant it would lose all priming capabilities/tack and also because that took away from the functionality of this being a liquid shadow that could be used on it's own.

The above two photos are of just the ALMAY liquid shadow + color primer; so you can see it's not the worst color payoff ever but it's just a tad too sheer for my liking to use on it's own; it really is a pretty color though that would be universally flattering on all eye and skin colors and is a great light base to allow any color eyeshadow to sit on top of.


 With flash...
...and without flash (and hence the need to make this B&W).

Like I said at the beginning of the post this isn't the perfect eyelid primer but it sure is better than nothing!! I took the above photos after a full day at school and a full night at work (16-ish hours) to really test its performance capabilities.
I only had minimal fading on the inner portion of my lid as well as some minor creasing near the inner corners. 

So there you have it!! 
I can't say I'd recommend this to anyone with incredibly oily lids (I'd say I have light to medium oiling) but for anyone else this may be worth a look :)

Have you tried the ALMAY intense i-color liquid shadow + color primer?
What did you think?
What's your holy grail eyeshadow primer?
Do tell!!

xoxo - Cassie


  1. Believe it or not, I've never had an eye primer. I don't know why, I just never thought I needed one...
    But this looks very nice, on its own it's like a very nice glittery eyeshadow and with the eyeshadow it looks amazing!!!

  2. ah i love the transformation on your eyes! wish i had makeup skills like yours! but oh well, i can't even tidy up my room haha

    cheers from Jakarta,
    Putri Soe

  3. Great blog and great post!! And bet that eye primer looks good on yours!

    PS: We made a Christmas edition DIY tutorial recently. We hope you don't mind to have a visit.

    Follow you now! ;)

    Keep inspiring, sweetheart!

    MLU the blog.

  4. Marina: I used to think the same thing and then all of a sudden I noticed I had creased eyeshadow... I don't know what happened within the past couple years to cause my lids to get oilier but they did! :( But thank you, I'm glad you like the look :)

    Putri Soe: Thanks so much!! And hehe yeah my apartment can be a mess too even though I spend time on my makeup... my priorities tend to be a bit backwards ;)

    MLU: Aw thank you so much!! And thanks for following my blog *^__^*

  5. I lovelovelove all things Almay (I should be a spokesperson for them, I seriously rant every chance I get). Their eyeshadow trios are awesome pigmentation for drugstore brand (they aren't MAC, but hey, they're about $5). I have blue eyes, so my primer was a very sheer soft blue, which if worn alone, would only be a veil of color. But under the Almay eyeshadows, it's awesome. I can't say it made my shadow last longer, simply because the Almay shadow rocks it all day long. Thanks for the review!

    1. haha they really should hire you as a spokesperson!! But I'm glad you liked, I really do love this primer and use it religiously! :) Yet to try their eyeshadows though xx


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